With no camera on, you don’t have to worry about eye contact, what you’re wearing, or where you are,” Clubhouse shared in a July 2020 update. “Clubhouse is voice-only, and we think voice is a very special medium. Now, Clubhouse has over 10 million users. last year during the beginning of the COVID-19 pandemic. ClubhouseĪ social audio app that began as iOS only (and is now on Android) - one of the first to begin the trend in the U.S. Let’s get right into it, and examine each of these social audio apps and features closer. “As long as users are able to derive some value and learn new things from these audio social products, they will keep coming back.” “I don’t think this is a fad (the sudden interest in audio apps),” he says. Sumit Ghosh, co-founder and CEO of Fireside, an Indian audio social app launched in May that also supports vernacular languages, says audio is the “ next wave of communication ”. It’s really no wonder social audio took off last year.
Media room platform full#
It represents the opportunity for social connection and empathy without the downsides of video.” Check out his full forecast of the social audio landscape right here. Jeremiah Owyang says it well: “I call the ‘Goldilocks’ medium for the 2020s: Text is not enough, and video is too much social audio is just right. What else will set apart these platforms? What could these social audio apps be missing? 4 Social Audio Apps Changing the Game in 2021 Spotify’s Greenroom offers a Zoom-like chatting function, and there’s a personalized calendar on Clubhouse. So far, Facebook and Twitter are more accessible for those hard of hearing, as they have added auto-captioning. “All four share a similar interface: photos and lists of people in each virtual room, an animation to show who’s currently speaking and the ability to leave the app while still listening in the background,” Kaya continues. These apps will distinguish themselves by the features that get speakers with big followings to stick around.” What will end up being those key features? (Let’s not forget that listening to podcasts and spoken word audio has exploded recently, too.) Kaya Yurieff writes, “I’ve spent some time listening to conversations across all four products this week, and the experience feels pretty similar everywhere.
Notably, in June 2021 now, social audio has become fully mainstream: Spotify launched Greenroom and Facebook launched Live Audio Rooms (and podcasts) in the same week. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since,” Kait Shea writes. “Social audio just may be the next frontier for social media. There are a number of international companies that already had growing user bases interested in these virtual audio “rooms” such as Dizhua, TT Voice, Tiya and Yalla, four audio-based social media apps backed by Chinese developers and investors.) (Let’s not forget, though, that Clubhouse didn’t actually begin the social audio trend, though it popularized it further in the U.S. It’s not just Clubhouse anymore - social audio is here to stay, and so is the opportunity that comes along with it: for creators, networking, expressing ideas, monetizing, connecting with new friends in an immersive virtual way, and so much more…
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